Basata Holding to Invest USD 7 Million in Egypt’s Local Market in 2026; Eyes Saudi Expansion via Madfoatcom
Basata Holding for Financial Payments S.A.E., one of Egypt’s leading e-payment providers, announced plans to invest USD 7 million in the local market in 2026, as part of its strategy to reinforce market leadership and expand its service portfolio. The company also revealed it is actively assessing acquisition opportunities, with final decisions expected before year-end.
New Services and Investment Funds
CEO Karim Shehata confirmed that Basata is preparing to introduce new investment services through specialized funds in partnership with sister and subsidiary companies. These services, currently in the final stages of regulatory approval, are set to launch before the end of the current fiscal year. The move reflects Basata’s commitment to offering comprehensive financial solutions that extend beyond payments.
Market Growth in Egypt
Basata currently supports over 120,000 merchants daily and aims to raise this figure to 150,000 merchants by year-end, highlighting the company’s confidence in scaling operations and further consolidating its role in Egypt’s digital payments sector.
Regional Expansion Strategy
Looking beyond Egypt, Basata is advancing its Gulf expansion strategy. Leveraging its stake in Madfoatcom, the Jordanian payments company, Basata plans to enter the Saudi market before the end of 2025. Madfoatcom is also expected to launch operations in Morocco and Kurdistan, strengthening Basata’s regional presence and unlocking new growth opportunities.
Integrated Financial Solutions
Basata’s portfolio spans digital payments, electronic transactions via POS machines, and the Basata Payment Card, offering customers enhanced transaction flexibility. Through its sister entities, the company also provides merchant financing and lending, underscoring its holistic approach to supporting the trade ecosystem.
Sustained Growth
The company has achieved a 40% growth in Total Payment Value (TPV) over the past three years, reinforcing its leadership position in the fintech space and validating its long-term growth strategy.
