Fawry Integrates Embedded Finance and Achieves Global Milestone with Egypt”s First Soft POS Platform
Fawry, Egypt’s leading fintech company, has unveiled a series of groundbreaking initiatives aimed at empowering small and medium enterprises (SMEs), enhancing digital financial services, and reinforcing its position as a regional innovation leader.
In a bold move to simplify access to capital for SMEs, Fawry has embedded working capital financing directly into the payment process. This seamless solution provides merchants with instant, on-demand credit at the point of transaction, removing traditional financing hurdles and significantly improving liquidity. The initiative reflects Fawry’s commitment to building a more inclusive and digitally enabled business ecosystem in Egypt.
Expanding its technological edge, Fawry is also accelerating the use of its big data and AI platforms across key operational areas, including dynamic customer engagement, fraud detection, credit scoring, and code generation. These AI-driven efforts aim to personalize user experiences, enable behavior-based decision-making, and boost operational efficiency.
In a major milestone for both the company and the region, Fawry announced the successful MPOC (Mobile Payment on COTS) certification of its proprietary Soft POS solution, Tap N Pay. This achievement makes Fawry the first company in the MENA region to obtain both CPOC and MPOC certifications, and the 10th globally to earn MPOC recognition. Tap N Pay is also the first fully Egyptian-developed Soft POS platform, with full copyright ownership retained by Fawry.
“These accomplishments reflect our unwavering commitment to innovation and customer-centric solutions,” the company stated, noting that its strong performance in the first quarter of 2025 highlights its ability to execute strategic goals while driving digital transformation in financial services.
Looking forward, Fawry affirmed its dedication to delivering sustainable growth and long-term value for all stakeholders, while continuing to play an active role in advancing Egypt’s financial infrastructure and digital economy.
