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Kasrawy Group, the exclusive agent for Citroën in Egypt, announced the appointment of Mr. Ahmed Wafik as Managing Director of the Citroën brand. This strategic move aims to reinforce the French brand's presence in the local market, leveraging Wafik’s leadership and commercial expertise spanning over 25 years in the automotive sector.

Appointment Objectives and Development Vision

The addition of Ahmed Wafik supports Kasrawy Group’s expansion plans and enhances Citroën’s commercial performance. The new strategy focuses on improving the customer experience and offering comprehensive services tailored to the needs of Egyptian consumers and the evolving local market dynamics.

Diverse Expertise and a Proven Track Record

Wafik brings a distinguished professional record, having managed commercial operations for top European and Japanese brands. His experience encompasses passenger cars, commercial vehicles, fleet management, retail, sales, marketing, distribution networks, after-sales services, and organizational development.

Leading African Markets at Nissan

Prior to joining Kasrawy Group, Wafik served as Head of Independent Markets at Nissan Africa, overseeing profitability and expansion across several African markets, as well as setting pricing, product strategies, and managing dealer networks. This role was part of a long tenure at Nissan, during which he held key leadership positions across Egypt and Africa.

Notable Milestones and Key Achievements

Among his major achievements is doubling Nissan's market share in Morocco within a single year and driving significant sales and profitability growth across multiple African markets. He has also led business turnarounds and relaunch operations in complex environments, participating in acquisitions and brand repositioning across Egypt and Libya.

Leadership Background Across Major Automotive Companies

Wafik’s executive experience includes managing Ford, Daihatsu, and Hino operations at Abdul Latif Jameel International (ALJ). He also held senior commercial and executive roles at Abou Ghaly Motors and Artoc Auto, gaining deep insight into supply chain management, fleet operations, talent development, and translating strategies into measurable commercial success.