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In a move exemplifying BMW Group’s latest global standards, Global Auto Group—the official importer for BMW and MINI in Egypt—announced the launch of an all-new, state-of-the-art showroom in Fifth Settlement. The new facility is designed to offer enthusiasts of both brands an exceptional shopping and service experience driven by futuristic digital solutions.

Merging Two Luxury Brands in One Strategic Location

Located inside the I-City Commercial Building on North 90th Street, the new establishment replaces the previous branch with a significantly larger and more modern concept. Spanning 1,000 square meters, the showroom accommodates up to 8 BMW models and 2 MINI vehicles simultaneously, bringing both brands together under one roof in this area for the first time.

High-Level Regional Executive Presence Highlights the Egyptian Market’s Importance

The grand opening was attended by key executives from BMW Group, led by Rito Chandy, Senior Vice President of BMW Group Sales for Asia-Pacific, Eastern Europe, Middle East, and Africa; Paul de Courtois, Regional President for Africa and Eastern Europe; alongside Mohamed Kandeel, CEO and Managing Director of Global Auto Group.

Retail.Next Philosophy: Interactive Tech and Sporty Ambiance

This facility is the latest addition to Global Auto’s network adopting the innovative Retail.Next identity (joining showrooms in Obour, Cairo-Alexandria Desert Road, Almaza, and the North Coast). The space offers a seamless mix of interactive digital setup for exploring specs, premium hospitality lounges, a dedicated MINI area, and a section highlighting the athletic spirit of BMW M.

An Ambitious Vision for Elevating Customer Experience

Mohamed Kandeel stated that the new showroom reflects the group’s vision to upgrade its local network and elevate customer experience. He noted that implementing the Retail.Next concept meets the expectations of New Cairo clients by delivering a unique blend of modern luxury and interactive digital services from the moment they step inside.

Peace of Mind with Comprehensive Maintenance and Warranty

Global Auto enhances BMW ownership with an inclusive maintenance package covering routine service for 3 years or 60,000 km (whichever comes first), alongside an extended warranty of 5 years or 200,000 km (whichever comes first) across the Egyptian market.