• Home
• Technology

Erada Finance, a specialized firm in micro, small, and medium enterprise (MSME) financing, has held discussions with the Ministry of Supply and Internal Trade to explore cooperation opportunities. The talks focused on providing integrated, flexible, and accessible financing solutions for the beneficiaries of the national "Carry On" project.

The initiative aims to support the expansion and sustainability of MSMEs, enhance financial inclusion, and back the state's broader economic development efforts. This meeting aligns seamlessly with Erada Finance's strategy to broaden access to financial services by developing innovative solutions tailored to diverse customer segments. It further reinforces the company's position as a strategic partner in empowering entrepreneurs and supporting the MSME ecosystem in line with the state’s sustainable economic development goals.

High-Level Attendees

The meeting was attended by senior leadership from both sides:

Erada Finance Delegation:

Amr Abou El-Azm: Managing Director, Chief Executive Officer, and Vice Chairman of the Board.

Karim Abu Jalwa: Chief Financial Officer (CFO).

Ahmed Kamal: Head of the Business Sector.

Mohamed Sarry: General Manager of Resource Development and Profit Maximization.

Ahmed Essam: Head of the Technology Sector.

Mohamed El-Ajroudi: Head of the SME Sector.

Ministry of Supply and Internal Trade Delegation:

Ahmed Kamal: Assistant Minister for Projects and Official Spokesperson.

Sarah El-Azazy: Head of the Central Administration for the Minister’s Office Affairs.

Financing Programs and Digital Solutions

Both parties discussed mechanisms for designing financing programs specifically aligned with the needs of the "Carry On" project beneficiaries. A key focus was placed on leveraging digital solutions and modern financial technologies to simplify the customer journey, accelerate the funding approval process, and ensure a seamless and flexible experience for applicants.

The two sides also reviewed opportunities to integrate the roles of government agencies and financial institutions. This synergy is expected to expand the reach of national initiatives, deliver financial services to a broader segment of business owners and entrepreneurs, and stimulate the growth of the MSME sector as a primary engine for economic growth and job creation.

Leadership Perspective

Amr Abou El-Azm, CEO and Co-Founder of Erada Finance, emphasized the importance of a holistic approach to business growth:

"We believe that empowering entrepreneurs requires more than just providing finance; it relies on building an integrated ecosystem that combines flexible financing solutions, technology, and strategic partnerships with government entities. This contributes to providing a supportive environment that helps business owners achieve growth and sustainability."

He further added:

"This meeting represents an important step toward exploring cooperation opportunities that contribute to expanding access to financial services, enhancing financial inclusion, and supporting the state's goals in empowering MSMEs as one of the fundamental pillars for achieving sustainable economic development."