eAswaaq Misr and The United Bank Forge Strategic Alliance to Accelerate Digital Lending for SMEs
eAswaaq Misr, a subsidiary of the eFinance Investment Group, has officially signed a cooperation protocol with The United Bank to provide integrated, innovative financing solutions designed specifically for Small and Medium Enterprises (SMEs) and entrepreneurs. This strategic partnership aims to accelerate digital transformation within the business community, driving economic growth and expanding financial inclusion across Egypt.
By leveraging eAswaaq Misr’s advanced digital lending platform and its extensive on-ground network, the collaboration will drastically streamline credit evaluation processes, enhance operational efficiency, and reduce costs for borrowers. Ibrahim Sarhan, Chairman and Managing Director of eFinance Group, highlighted that this protocol is a vital step in digitizing supply chains. "By integrating digital lending solutions across trade, finance, and logistics, we are expanding funding opportunities and empowering productive enterprises to contribute more effectively to the national economy," Sarhan stated. The signing ceremony was attended by top executives from both institutions, cementing a shared vision for a digitally empowered economic future.
