QNET and Misr El Kheir Foundation Exceed Financial Literacy Targets Through Award-Winning FinGreen Program in Egypt
QNET, the global lifestyle and wellness direct-selling company, announced the successful completion of its award-winning “FinGreen” financial literacy and inclusion program in Egypt, implemented in partnership with Misr El Kheir Foundation. The initiative exceeded all of its key performance targets while delivering measurable improvements in financial awareness across underserved communities in 10 governorates nationwide.
The program, designed to strengthen financial literacy and promote long-term economic resilience, successfully trained 534 beneficiaries, surpassing its original target by 106.8%. Delivered over 50 training days and 250 training hours, the initiative also achieved an impressive attendance rate of 98.7%, highlighting strong community engagement and the growing demand for practical financial education.
Women accounted for 81.6% of total participants, reinforcing the program’s role in supporting women’s economic empowerment and financial independence. FinGreen focused on providing participants with practical financial management skills, including budgeting, savings habits, income management, and long-term financial planning, with the goal of driving sustainable behavioural change alongside knowledge development.
Program assessments revealed a significant increase in financial literacy levels among participants, with average evaluation scores rising from 54.38% before training to 89.4% after completion, representing an overall improvement rate of 74.1%.
Beyond the immediate training outcomes, the initiative was developed with long-term sustainability at its core. A comprehensive database of trained beneficiaries has been created to support future financial inclusion opportunities, while a growing network of local facilitators and volunteers will continue knowledge-sharing efforts within communities. The program also strengthened cooperation with local NGOs to support expansion and replication in additional regions across Egypt.
The initiative aligns with the United Nations Sustainable Development Goals and the Addis Ababa Action Agenda, supporting broader efforts to enhance financial inclusion and sustainable socio-economic development.
Commenting on the success of the initiative, Mr. Hussam Kamel, Regional General Manager of QNET, said: «The program has exceeded expectations not only in terms of reach, but in its tangible impact on participants’ lives. FinGreen demonstrates the real value of financial education in empowering individuals to take control of their economic future.»
He added: «Financial literacy is a cornerstone of sustainable development. When we invest in awareness - particularly among youth and women - we are building stronger, more stable communities capable of shaping their own futures.»
Maher Azzab, Director of Economic Empowerment Projects at Misr El Kheir Foundation, stated: «The program delivered a meaningful transformation in both financial knowledge and behaviour among participants, where the shift in awareness is what enables real economic independence. The Foundation reaffirms its commitment to expanding similar human-centered development initiatives and highlights FinGreen as a scalable model for future programs in Egypt and beyond.»
The FinGreen initiative stands as a strong example of effective public-private collaboration in advancing financial inclusion in Egypt, presenting a measurable and scalable model capable of supporting broader socio-economic development across the region.