AFS Appoints Adyen Veteran Mahmoud Ismail as Egypt MD and Group Head of Acquiring
Arab Financial Services (AFS), the MENA region’s leading digital payments enabler, has officially appointed Mahmoud Ismail as Managing Director for Egypt and Group Head of Acquiring Products. Joining from global payments giant Adyen, where he led MEA expansion, Ismail brings over 20 years of operational expertise to AFS’s high-velocity growth strategy.
In his dual role, Ismail is tasked with cementing AFS’s market dominance in Egypt while spearheading the Group’s regional acquiring strategy. Samer Soliman, CEO of AFS, emphasized that Ismail’s "operational grit" is exactly what the company needs to scale its footprint. By focusing on merchant-centric solutions and omnichannel experiences, Ismail will lead a 200-strong local team to evolve AFS’s product proposition across the MENA region, ensuring the platform remains the preferred choice for modern digital commerce.