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The 30th edition of the Cairo International Technology Exhibition and Conference (Cairo ICT 2026) witnessed remarkable turnout and intensive visits from Gulf delegations, despite travel challenges and flight disruptions affecting some participants arriving from the Kingdom of Saudi Arabia.

This was announced during the closing session of the event, which was hosted at the Egypt International Exhibition Center from November 7 to 10 under the theme "AI in Action." The edition saw broad participation from major local and international companies specializing in telecommunications, information technology, and digital transformation.

Rescheduling Conferences and Its Impact on Businesses

Responding to inquiries about timeline adjustments for international events—including the postponement of Saudi Arabia’s LEAP exhibition from April 2026 to August 31–September 3 of the same year—Osama Kamal, Chairman of Mercury Communications, explained that these shifts had varying effects on participating tech enterprises.

Kamal noted that pushing back event dates negatively impacted the budgets of certain companies due to an overcrowded agenda in the final months of the year, forcing a sudden reallocation of financial resources. Conversely, these scheduling adjustments created new opportunities for other companies that leveraged the revised timeline to expand their presence, emphasizing that the degree of impact depended on each organization’s operational nature and strategic plans.

The Philosophy of Successful Partnerships: Knowledge Over Capital

Regarding partnerships formed under Cairo ICT, Kamal stressed that success is not solely measured by financial returns, but rather by the value added through reciprocal collaboration.

He added that bilateral cooperation can manifest through the exchange of expertise and technical knowledge, or the provision of media coverage and communications support—elements that enhance event operations and help achieve core objectives. He concluded by affirming that the true evaluation of any partnership relies on mutual benefit and tangible value creation, ensuring sustainable collaboration and driving the growth of the tech exhibition industry.