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Basita, a leading electronic payment services provider in Egypt, has launched a new service aimed at simplifying daily financial transactions for users by expanding deposit and withdrawal services across its extensive point-of-sale (POS) network to include all digital wallets, previously limited to Vodafone Cash only. This move underscores the company’s strategy to broaden its services and reach the largest possible user base, solidifying its position as a key player in Egypt’s digital payments sector.

The expansion represents a significant development in Basita’s platform, allowing customers to conduct deposits and withdrawals quickly and conveniently at over 120,000 POS locations across the country. This growth is supported by a massive user base of more than 40 million active digital wallets, enhancing Basita’s role as a bridge between the digital economy and daily cash transactions.

Commenting on the launch, Karim Shehata, Managing Director of Basita Holding for Financial Payments, said:
“Technology should make people’s lives easier. We are pleased to extend our deposit and withdrawal services to cover all digital wallets through our POS network, providing faster and more flexible financial transactions. This enhances the user experience, making daily transactions easier and smoother across Egypt.”

Basita currently offers an integrated payment ecosystem with over 3,200 services, covering utilities, education fees, insurance, and Buy Now Pay Later (BNPL) solutions. With this latest update, Basita’s POS locations effectively become “mini financial centers” serving all digital wallet users, reducing reliance on traditional branches and improving financial efficiency for individuals and merchants alike.

Since 2022, Basita has strengthened its operations through a strategic partnership with Vodafone Egypt, which acquired a 10% stake in the company. This collaboration reflects Basita’s operational success and future growth potential while reinforcing its commitment to financial inclusion and practical payment solutions for everyday transactions.