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The National Bank of Egypt announced the promotion of Dina Abu Taleb to the position of Head of the Marketing and Community Development Group, reflecting the bank’s strong confidence in her capabilities and extensive professional experience. The promotion comes as part of the bank’s ongoing efforts to empower distinguished leaders and strengthen both its marketing and social development strategies.

Abu Taleb brings more than 25 years of experience in marketing and brand management. She has served as General Manager of Marketing at the National Bank of Egypt since October 2017, during which she led the development of integrated marketing communication strategies and market research initiatives that significantly enhanced the bank’s presence in local and regional markets.

Prior to joining the National Bank of Egypt, Abu Taleb held the position of Head of Brand Management and Design Production at Orange Egypt (formerly Mobinil). Over a career spanning more than 27 years, she led teams responsible for shaping the brand’s identity and launching innovative campaigns, building deep expertise in strategic marketing and communications.

Academically, Abu Taleb holds a Diploma in Advertising and Marketing from the Hamburg Academy of Marketing and Communication, a Master’s degree in Brand Management from Fern Akademie Hamburg, as well as a diploma in Graphic Design from the same institution. She also earned a Bachelor’s degree in Interior Design from the Faculty of Fine Arts in Cairo.

The bank stated that Abu Taleb’s appointment aims to strengthen integration between marketing efforts and community initiatives, enhancing the bank’s overall impact on both society and customers. Her combination of strategic vision and innovative capability positions her as a strong leader to guide the Marketing and Community Development Group into a new phase of growth and development.