Sahl and Blue Bus Sign Strategic Partnership to Enable Digital Ticketing and Seamless Payment Through the Sahl App
Sahl and Blue Bus have signed a strategic cooperation agreement aimed at transforming the digital payment and ticketing experience for intercity bus travel in Egypt. The partnership reflects both companies’ commitment to modernizing transport services through innovative technology and enhancing customer convenience.
Under the agreement, Blue Bus passengers can now book trips and complete payments directly via the Sahl app using either the trip code or reservation number. This integration eliminates traditional manual procedures, offering users a faster, more reliable, and fully digital transaction process. The collaboration aligns with both companies’ shared vision of making daily mobility easier while enabling greater connectivity between digital platforms and the transportation sector.
Sahl emphasized that the partnership provides a practical model of digital integration between electronic payment platforms and the transport industry. The initiative opens the door to innovative customer-centric services, offering a more flexible and seamless travel experience. The collaboration also includes developing enhanced digital tools that allow users to securely manage reservations, track bookings, and complete payments with ease, reflecting both companies’ commitment to raising service standards and supporting Egypt’s digital transformation.
Sahl confirmed that the initiative is part of its ongoing efforts to strengthen Egypt’s digital infrastructure and deliver practical solutions that improve user experience. The agreement reinforces the company’s expansion strategy to elevate digital services and help customers manage their daily transactions more efficiently, with simplicity and customer comfort remaining central to its future plans.
The launch of this integration marks the beginning of a broader development phase, as Sahl continues to introduce more innovative solutions to meet the rising expectations of diverse user segments. The company noted that this partnership is only the first step in a series of planned expansions, including additional services and technology integrations designed to enhance digital mobility and give users greater flexibility in managing their transportation and financial needs.