Majid Al Futtaim Partners with Lym to Enhance Customer Experience Across Egypt
Majid Al Futtaim, the leading developer and operator of shopping malls, integrated cities, retail, and entertainment destinations across the Middle East, Africa, and Asia, has announced a strategic partnership with Lym Consumer Finance, Egypt’s largest education financing platform, to introduce innovative and flexible financial solutions designed to enhance the customer experience at its retail destinations across Egypt.
The partnership was formalized at Majid Al Futtaim’s Egypt headquarters in the presence of Rasha Azab, Managing Director of Shopping Malls for Majid Al Futtaim – Egypt and Lebanon, and Ahmed Mohsen, CEO and Managing Director of Lym Consumer Finance. This collaboration marks a significant milestone in the evolution of Egypt’s retail and consumer finance sectors, reinforcing both companies’ efforts to deliver customer-centric, digitally enabled services.
Through the Lym mobile application, customers can access a range of flexible financial solutions, including instant approvals, installment payment options, and tailored personal financing plans. The platform also enables users to manage purchases with ease and convenience, ensuring alignment with their budgets and lifestyles. Contracts can be signed directly at Lym’s point-of-sale locations, allowing customers to obtain financing on the spot without complications.
The partnership reflects Majid Al Futtaim’s ongoing commitment to delivering seamless, value-driven shopping experiences that meet the evolving expectations of customers seeking convenience, flexibility, and enhanced service offerings. It also supports Lym’s expansion into lifestyle-focused financing solutions, contributing to the wider shift toward a more inclusive and cashless economy in Egypt.
Commenting on the partnership, Rasha Azab, Managing Director of Shopping Malls for Majid Al Futtaim – Egypt and Lebanon, said:
“Our collaboration with Lym reinforces Majid Al Futtaim’s commitment to delivering innovative, flexible solutions that elevate the shopping experience. By offering exclusive value-added services that integrate entertainment and convenience, we continue to drive digital transformation and meet the evolving expectations of our visitors across Egypt.”
Ahmed Mohsen, CEO and Managing Director of Lym Consumer Finance, added:
“This partnership with Majid Al Futtaim reflects our vision of seamlessly integrating financial solutions into people’s everyday lives, enabling them to benefit from innovative financing options within Egypt’s leading shopping destinations. Working with such a prominent partner marks an important step toward building a more inclusive and sustainable financial ecosystem.”
Starting this month, the two companies will roll out the first phase of their collaboration through a month-long cashback campaign across Mall of Egypt, City Centre Almaza, City Centre Alexandria, and City Centre Maadi. Customers who pay their educational expenses through Lym Consumer Finance at any of these destinations will receive a 15% cashback with no maximum limit, issued via Majid Al Futtaim’s exclusive gift card, redeemable at more than 200 stores spanning fashion, electronics, dining, entertainment, and lifestyle.
Lym Consumer Finance will also operate dedicated registration points across the malls, allowing customers to sign up and receive their cashback instantly on-site—ensuring a fast, convenient, and seamless experience for all visitors.