Jumia Egypt and CEO Eng. Abdel-Latif Al-Aref Honored at ”Rose El Youssef” Centennial Celebration
In a grand ceremony held in Cairo to mark the centennial anniversary of the prestigious 'Rose El Youssef' Foundation, Jumia Egypt, the leading technology and e-commerce platform, and its Chief Executive Officer, Eng. Abdel-Latif Al-Aref, were honored. The recognition acknowledges their exceptional contributions to supporting Egypt’s digital transformation journey and fostering the growth of the e-commerce sector, which has become a vital engine of the national economy amid accelerating global digital shifts.
This prestigious accolade underscores Jumia Egypt's pioneering role in developing the e-commerce infrastructure and expanding the base of digital service beneficiaries across the Republic. This work actively contributes to realizing the Egyptian state’s vision for a digital economy and enhancing financial inclusion through innovation and technology.
The celebration was held under the esteemed patronage of H.E. Prime Minister Dr. Mostafa Madbouly and was attended by a constellation of senior officials and decision-makers. Among the dignitaries were Eng. Mohamed Shimi, Minister of Public Business Sector; Counselor Mahmoud Fawzi, Minister of State for Parliamentary Affairs; Dr. Osama El-Azhary, Minister of Endowments; Dr. Maya Morsi, Minister of Social Solidarity; Dr. Ahmed Fouad Hanno, Minister of Culture; Dr. Mohamed Abdel-Latif, Minister of Education; Eng. Abdel-Sadek El-Shorbagy, Chairman of the National Press Authority; and Ms. Heba Sadek, Chairperson of the Board of Directors of the 'Rose El Youssef' Foundation, alongside an elite group of intellectual, cultural, and media figures in Egypt.
Jumia's recognition on this historic national occasion is a well-deserved acknowledgment of its efforts in empowering entrepreneurs and supporting Small and Medium-sized Enterprises (SMEs). The platform serves as a primary gateway for thousands of merchants and consumers across Egypt to access diverse products and services securely and conveniently. Furthermore, the company has bolstered confidence in e-commerce and expanded its reach, particularly in remote areas, through innovative delivery and digital payment solutions.
In line with its ongoing commitment to the Egyptian society, Jumia Egypt participated as an Official Sponsor of the event, reinforcing its role as a national partner supporting initiatives that celebrate leadership, excellence, and honor the individuals and institutions who have contributed to the nation’s progress over the past century.
This honor is the culmination of a successful trajectory in the Egyptian market led by Eng. Abdel-Latif Al-Aref. He has steered Jumia to a leading position through a strategic vision that merges innovation with sustainability, adopting an approach that places the Egyptian consumer at the core of technological development and digital services.
Through its ambitious strategy, Jumia Egypt continues to support the digital economy and create new opportunities for growth and employment, aligning with the state's goals to build an integrated digital society that enhances competitiveness and achieves sustainable development.