ValU and Mobile Masr Launch Egypt’s First Peer-to-Peer BNPL Service for Used Smartphones
ValU, the leading fintech platform in the Middle East and North Africa, announced today a strategic partnership with Mobile Masr, Egypt’s leading e-commerce platform specializing in original and pre-owned mobile phones and electronic devices. The collaboration introduces Egypt’s first peer-to-peer “Buy Now, Pay Later” (BNPL) service for used smartphones, marking a milestone in the country’s consumer technology and financial services landscape.
For the first time in Egypt, individuals will be able to buy and sell used smartphones directly with one another in a secure environment, while benefiting from ValU’s flexible installment plans and Mobile Masr’s patented mobile phone diagnostic technology.
The process is designed to be seamless and secure, covering key steps such as verifying the phone’s condition and essential information, authenticating the identities and locations of both buyer and seller, enabling safe payments via QR code, and instantly issuing digital contracts to safeguard the rights of both parties.
Walid Hassouna, CEO of ValU, emphasized the significance of the partnership, saying:
> “Our collaboration with Mobile Masr reflects ValU’s continued commitment to empowering individuals with innovative financial solutions that go beyond traditional retail services. For the first time in Egypt, customers can transact directly with one another with full confidence, while enjoying the flexibility of BNPL services. This is a transformative step that will reshape the used mobile phone market in Egypt and unlock countless opportunities for everyone.”
Wael El Ashry, Founder and CEO of Mobile Masr, added:
> “We have already redefined Egypt’s used smartphone market by setting new standards for trust, transparency, and security through our patented device inspection technology. Partnering with ValU to introduce BNPL for peer-to-peer transactions is the natural next step in our strategy to simplify, secure, and finance used electronics transactions.”
The partnership is expected to accelerate the growth of Egypt’s pre-owned smartphone market, creating new opportunities for individuals to upgrade their devices affordably while driving greater financial inclusion through innovative digital payment solutions.