ROX 01: A New Extended-Range SUV Raising the Bar in Egypt’s EV Market
The Egyptian automotive market is witnessing a fresh contender in the growing segment of extended-range electric vehicles (REEVs): the ROX 01, introduced by Nour El Din El Sherif Group, the official distributor of ROX Motor in Egypt. Positioned as a premium SUV that blends efficiency with power, the ROX 01 comes with a range of incentives that make it a compelling choice for families and adventure seekers alike.
Performance and Range
At the heart of the ROX 01 lies a dual-electric motor setup generating 470 hp, complemented by a 154 hp petrol engine acting as a range extender. This hybrid configuration enables the vehicle to travel up to 1,115 km without interruption — addressing one of the key concerns in EV adoption: range anxiety.
Dimensions and Space
The SUV measures 5,295 mm in length, 1,980 mm in width, and 1,869 mm in height, offering generous interior space supported by a 3,010 mm wheelbase. Customers can choose between a six-seat configuration with individual captain chairs or a seven-seat layout for larger families, ensuring versatility in use.
Safety and Driver Assistance
The ROX 01 is equipped with a comprehensive safety package, including ABS, EBD, ESP, RCTA (Rear Cross Traffic Alert), RMI (Roll Movement Intervention), and HHC (Hill Hold Control). Advanced driver assistance systems are bolstered by five millimeter-wave radars, 12 ultrasonic sensors, six cameras enabling a 360-degree view, adaptive cruise control, and five terrain-specific driving modes — Rock, Snow, Mud, Sand, and Wade.
Comfort and Luxury
Inside, the vehicle emphasizes premium comfort with leather seating, tri-zone automatic climate control, 256-color ambient lighting, and a panoramic sunroof. The cabin also features front and curtain airbags, acoustic glass for noise insulation, and a multifunction steering wheel, blending safety with refinement.
Ownership Benefits
Beyond performance, ROX Motor offers buyers practical ownership advantages:
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Free maintenance for 60,000 km or three years
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A complimentary home wall charger
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8-year/240,000 km battery warranty
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5-year/150,000 km full-vehicle warranty
Market Outlook
With its long range, robust safety systems, and customer-focused ownership package, the ROX 01 is positioning itself as a strong competitor in Egypt’s electrified SUV segment. It caters not only to environmentally conscious buyers but also to those seeking a balance between practicality, advanced technology, and peace of mind in after-sales support.