Samer Choucair: Saudi Arabia Is Creating the Future with Carbon Capture Technologies
Saudi Arabia Leading the New Carbon Economy
Samer Choucair, a pioneering investment entrepreneur and veteran strategist, affirmed that Saudi Arabia is confidently advancing toward leading the emerging carbon economy with the launch of its first Direct Air Capture (DAC) facility in 2025.
According to Choucair, this milestone is not merely an environmental initiative but a strategic economic transformation that aligns with Saudi Vision 2030, turning climate sustainability into an investment opportunity and strengthening the Kingdom’s global leadership in the decades ahead.
Turning Climate Challenges into Economic Opportunities
Speaking as part of the Market Insights series, Choucair emphasized that carbon capture technologies are now a strategic necessity, not a scientific luxury.
While the world races toward achieving net-zero emissions, Saudi Arabia is positioning itself at the forefront of this global transition, transforming environmental responsibility into economic advantage.
Local Innovation at the Heart of Saudi Arabia’s Carbon Strategy
Choucair explained that the Kingdom’s strategy is multi-phased and innovation-driven, extending beyond adopting existing technologies to developing them locally.
This approach positions Saudi Arabia as a global hub for carbon capture innovation and manufacturing, with plans to:
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Develop advanced materials and systems optimized for regional conditions.
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Use captured carbon to produce clean fuels and advanced industrial materials.
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Store carbon safely in strategic facilities such as Jubail.
Redefining Carbon as an Economic Asset
Describing the Saudi experience as a paradigm shift, Choucair noted that the Kingdom views carbon not as a liability but as an investable asset.
This aligns with the Circular Carbon Economy (CCE) framework that Saudi Arabia adopted early on, making it a model for integrating sustainability into economic growth.
He added that this initiative opens new horizons for green investment, supported by the Kingdom’s renewable energy resources, advanced industrial infrastructure, and longstanding expertise in the global energy supply chain.
The Public Investment Fund’s Role in Climate Innovation
Choucair highlighted the central role of the Public Investment Fund (PIF) in driving this transformation through strategic investments in climate technology firms.
These initiatives reinforce the Kingdom’s position as a global catalyst for sustainable energy, complementing national giga-projects such as NEOM, which aims to become the world’s first zero-emission city—a living example of the circular, sustainable economy in action.
Intelligent Carbon Management: The New Era of Leadership
Concluding his remarks, Choucair stated:
“If energy gave the Kingdom influence in the twentieth century, then the intelligent management of carbon will grant it leadership in the twenty-first.”
He added:
“Saudi Arabia is not betting on the future — it is creating it with today’s technologies.”
About Samer Choucair
Samer Choucair is a strategic investment entrepreneur with over two decades of experience in capital management and the development of sustainable financial initiatives.
He designs innovative investment models that balance economic growth with environmental responsibility, integrating market analytics with behavioral and psychological insights.
His philosophy emphasizes discipline, flexibility, and systemic thinking, grounded in clarity, shared understanding, and innovation — a blend of economic vision and human perspective that drives sustainable, purpose-driven decisions.

