Saudi Fintech Firm Sarmad Launches “Thamar” Investment Platform to Drive Financial Market Transformation in Line with Saudi Vision 2030
Sarmad, a Saudi-based fintech company specializing in advanced financial solutions, has officially launched its new investment platform, “Thamar,” designed to digitize the client experience for asset management companies and enhance operational efficiency across the investment sector.
The platform provides a comprehensive, end-to-end digital infrastructure connecting asset managers and distributors while unifying client and employee workflows within an integrated ecosystem. This ensures a seamless investment journey and expands market reach and distribution capabilities. The initiative aligns with the Financial Sector Development Program under Saudi Vision 2030, supporting the Kingdom’s goals to increase investment awareness and accelerate the transition toward a more inclusive and sustainable digital economy.
Developed using the latest international technologies and standards, Thamar addresses the operational challenges faced by investment firms by replacing fragmented systems and manual processes with a unified, scalable platform tailored to the Saudi market and compliant with national regulatory frameworks.
The system integrates seamlessly with government e-verification services (eKYC) and allows each investment entity to maintain its unique corporate identity, rather than adopting a one-size-fits-all interface. It features dedicated investor channels, an employee operations portal, and built-in integrations with comprehensive banking accounts, payment gateways, and compliance tools — all supported by a flexible cloud-based architecture that enables institutions to scale as their business grows.
Ali Al-Omran, Founder and CEO of Sarmad, commented:
> “Saudi Arabia is undergoing an extraordinary transformation, positioning itself as one of the world’s most dynamic investment hubs. Through Thamar, we’re proud to empower local financial institutions with world-class technology purpose-built for the Saudi market, advancing the national transformation goals of Vision 2030. Thamar is the first platform of its kind in the Middle East, developed in direct collaboration with local asset managers to simplify operations, enhance compliance, and unlock new growth opportunities by connecting asset managers, investors, and distributors.”
Already adopted by several leading institutions, Thamar has proven its value by delivering a unified digital ecosystem that enables frictionless investment services and acts as a central hub for portfolio management, transactions, documentation, and accounting data — providing organizations with a 360-degree view of their operational performance.
Looking ahead, Sarmad plans to expand Thamar’s integration with distributors, robo-advisors, banks, and government services, as well as introduce generative AI-powered tools to boost efficiency and innovation. The company also aims to extend the platform’s reach to GCC markets, creating a regional distribution layer that links investment products with a broader base of investors and liquidity providers.