Nothing and CMF by Nothing Officially Enter Egyptian Market Through Exclusive Partnership with Raya Distribution
Raya Distribution, a subsidiary of Raya Trade under Raya Holding for Financial Investments, has announced an exclusive strategic partnership with British consumer technology company Nothing and its sub-brand CMF by Nothing. Under the agreement, Raya Distribution becomes the exclusive official distributor and after-sales service provider for both brands in Egypt.
Through this collaboration, Raya Distribution will oversee the distribution of Nothing and CMF by Nothing products—including smartphones, wireless earbuds, and smart accessories—across a wide network of retail outlets and e-commerce platforms throughout Egypt. The company will also provide comprehensive after-sales support, leveraging its advanced customer service infrastructure.
Additionally, Raya will offer consumers flexible payment solutions through its installment programs in cooperation with strategic financial partners, including CIB Egypt, Halan, and Aman for Consumer Finance.
This partnership aligns with Nothing’s global expansion strategy, targeting key growth markets and building strong local partnerships. Egyptian consumers will now have access to a curated lineup of Nothing’s latest innovations, including smartphones and CMF wireless earbuds—renowned for blending advanced technology, minimalist design, and intuitive functionality.
Bassem Megahed, CEO of Raya Trade, commented:
> “This partnership marks a pivotal milestone in the expansion of our smart technology portfolio and strengthens Raya Distribution’s leadership in the Egyptian market. Together with Nothing and CMF by Nothing, we’re delivering global innovation through a distinctive distribution model backed by our integrated after-sales support network—catering to the evolving demands of Egyptian consumers.”
Rishi Kishor Gupta, Regional Director for Nothing in the Middle East and Africa, added:
> “We’re thrilled to officially launch Nothing in Egypt, a strategic step in our broader expansion across the Middle East and Africa. Our partnership with Raya Distribution ensures that Egyptian consumers can access Nothing and CMF by Nothing products through a trusted, experienced partner. Raya’s strong market presence makes them the ideal ally to bring our vision of open, design-forward technology to the region.”
Founded in 1998, Raya Distribution is one of Egypt’s leading distributors of consumer electronics, smart technology, and home appliances. The company has forged robust partnerships with leading global and local brands and currently manages a vast distribution network of over 8,000 retail outlets, supported by 15 regional offices across the country. Raya also invests in local manufacturing through strategic alliances, contributing to the development of Egypt’s tech sector.
Founded in London in 2020, Nothing quickly rose to global prominence as a design-driven technology company known for its transparent aesthetics and innovative product approach. In 2023, the company launched CMF by Nothing, a sub-brand focused on delivering high-quality smart devices at competitive prices, with special attention to color, materials, and finish.