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ACT Partners with WinFi to Accelerate Digital Transformation in Egypt’s F&B Sector

Wednesday 25 June 2025 11:59

ACT, a leading player in the ICT sector, has announced a strategic partnership with WinFi, a pioneer in smart connectivity and customer data analytics, aimed at transforming the digital experience in the food and beverage (F&B) industry. The collaboration seeks to integrate advanced technologies that enhance guest engagement and turn customer insights into actionable strategies for boosting profitability.

With over 35 years of expertise in delivering end-to-end hospitality solutions, ACT supports more than 3,000 clients worldwide, powered by a specialized team of over 500 professionals. The company is a trusted digital transformation partner to major global hotel chains and leading restaurant groups.

At the heart of ACT’s offering lies the Oracle Simphony platform, a state-of-the-art restaurant management solution that streamlines operations across ordering, inventory, kitchen display systems, reservations, and table management—aligning seamlessly with international best practices.

Through this partnership, ACT will integrate WinFi’s smart Wi-Fi infrastructure into its service offerings, turning traditional wireless networks into intelligent platforms for real-time customer analytics. This innovation enables restaurants to track guest behavior, monitor traffic flow, identify repeat visitors, and deliver hyper-targeted marketing campaigns while customers are still on-site—enhancing loyalty and driving measurable business outcomes.

“Partnering with WinFi marks a significant milestone in our mission to digitize the hospitality landscape,” said Mohamed Abou El Leil, General Manager of ACT. “Together, we’re equipping our clients with powerful tools to better understand their guests, personalize services, and create value at every touchpoint. This partnership brings us closer to our vision of a fully integrated digital ecosystem for hospitality.”

He added, “By leveraging smart, scalable technologies, we aim to help restaurants convert every interaction into an opportunity—whether it's improved service, greater engagement, or higher retention.”

This collaboration comes amid a sweeping wave of digital transformation in the hospitality industry, where data-driven decision-making is becoming critical to both customer satisfaction and long-term growth. ACT’s alliance with WinFi reaffirms its commitment to empowering clients with the latest innovations in ICT and maintaining its leadership in driving digital evolution across Egypt and the Middle East.