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During the "Investopia Bridge" event in Abu Dhabi, a memorandum of understanding (MoU) was signed between "LuLu Money Business"—the fintech platform powered by LuLu Financial Holdings—and Mastercard to build an integrated, interconnected financial ecosystem supporting small and medium-sized enterprises (SMEs) across the United Arab Emirates.

High-Level Presence and Future-Focused Vision

The signing ceremony was attended by H.E. Abdulla bin Touq Al Marri, Minister of Economy and Tourism, and H.E. Mohamed Hassan Alsuwaidi, Minister of Investment, alongside Adeeb Ahamed, Managing Director of LuLu Financial Holdings, and Mete Guney, Executive Vice President of Market Development (EEMEA) at Mastercard. The platform leverages LuLu Financial Holdings' 17-year legacy and deep-rooted expertise in the UAE financial market.

Comprehensive Solutions and Islamic Banking Infrastructure

The initiative aims to address the evolving needs of SMEs by offering a unified suite of services, including payments, expense management, and cash flow solutions. The ecosystem will be built on business accounts issued by Ruya Bank—a digital Islamic bank licensed by the Central Bank of the UAE—alongside Mastercard’s card solutions and expert advisory services.

Accelerating Digital Transformation and Growth

This step aligns with strong industry optimism, highlighted by Mastercard's 2026 SME Confidence Index, which revealed that 74% of small business decision-makers in the UAE feel confident about their growth over the next 12 months. The partnership aims to equip SMEs with flexible financial tools to optimize operations and scale, supporting the UAE's economic diversification and innovation goals.