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 In a major strategic move to broaden its comprehensive suite of financial solutions, Contact Financial Holding has officially applied to the Financial Regulatory Authority (FRA) to obtain a license for Small and Medium Enterprises (SME) financing. The announcement was made by John Saad, CEO and Managing Director of the group, during a recent media roundtable dedicated to discussing the company's overarching strategy, performance indicators, and latest financial results.

Saad highlighted that securing the SME financing license represents a pivotal milestone in the group’s expansion strategy. By diversifying its financial product portfolio, Contact aims to actively empower different customer segments and drive sustainable market development.

Empowering the Real Economy: "Supporting the SME sector is a top priority for us," Saad stated. "We recognize SMEs as a fundamental engine for national economic growth and a primary driver of job creation in the Egyptian market. This new license will enable us to provide critical funding to this vital sector."

By entering the SME financing landscape, Contact Financial Holding reaffirms its commitment to being a holistic financial partner capable of addressing the evolving needs of the Egyptian business community.