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A recent joint study by Kaspersky and the Singapore Institute of Technology (SIT) has revealed that parents who engage in "sharenting" tend to share more online content related to their personal lives and children, while exhibiting significantly lower compliance with cybersecurity best practices compared to others.

The study highlighted that parents across Egypt and the Asia-Pacific region who are the least diligent about protecting themselves in cyberspace are, conversely, the most active in broadcasting details of their own and their children's lives on social media platforms. The term "sharenting"—a blend of "sharing" and "parenting"—describes the frequent behavior of parents posting news, photos, videos, and personal information about their children online.

Titled "Casual Posts, Serious Risks: How Parents Assess Digital Threats and Manage Sharenting," the report sheds light on the direct correlation between the frequency of parental social media posts and their adherence to digital protection measures. The findings indicate that the frequency of posting images and videos increases as parents' motivation to implement digital security practices decreases, exposing a behavioral gap between risk awareness and taking actual steps to safeguard children's privacy.

Jeweon Yi, Associate Professor and Deputy Director of the Teaching and Learning Academy at SIT, stated that the study utilized regression, correlation, and comparative analytical methods to understand the interplay between parental sharing habits and digital security attitudes.

Yi added that all analytical methods pointed to a consistent trend: a higher frequency of sharing children’s updates online is tied to a diminished motivation to adopt extra protective measures. He noted that an increased exposure of children to cyberspace is not being met with a heightened commitment to data preservation or privacy protection. The study's conclusions are based on 152 online survey responses gathered from participants in Egypt, Hong Kong, India, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, and Vietnam.