Egypt”s Imkan partners with Dex Squared to launch residential hospitality units in the Al Burouj project via the Dex Living platform.
Imkan Misr, one of Egypt’s leading real estate developers, announced the signing of an agreement with Dex Squared to operate and manage its residential hospitality units. This strategic move aims to enhance the integrated community experience offered by the company through the launch of professionally managed residential hospitality units.
Under this partnership, Imkan Misr will add a new dimension based on modern hospitality concepts to its Al Burouj project. Residential units will be transformed into fully serviced units, offering investment opportunities for their owners, and managed through Dex Living, a platform specializing in residential hospitality management.
This step aligns with Imkan Misr’s vision to develop integrated destinations that transcend the traditional concept of real estate development, providing residents, investors, and visitors with a more flexible and vibrant living experience. By integrating modern hospitality concepts into its communities, the company continues to elevate the concept of modern living while offering new benefits and opportunities to unit owners.
The Al Burouj project spans approximately 1,200 acres in a prime location in New Heliopolis City, near New Cairo and El Shorouk City. The project features an integrated community combining residential units with educational, health, and recreational services amidst expansive green spaces. The addition of holiday units further enhances the project's position as a comprehensive, mixed-use destination.
In this context, Eng. Ahmed Aref, CEO of Imkan Misr, stated:
“Our partnership with DEX Squared represents a significant step towards enhancing the value offered by our projects. By integrating professional hospitality management into our communities, we are not only elevating the living experience but also providing new investment opportunities for unit owners. This partnership reflects our ongoing commitment to delivering innovative, future-proof destinations that meet evolving customer needs.”
According to the agreement, DEX Squared will manage and operate the residential hospitality units in a comprehensive manner, encompassing guest experience design, cleaning and maintenance services, revenue optimization, distribution strategies, and product branding. The partnership will also contribute to implementing global hospitality standards across Imkan Misr's residential projects, ensuring consistent quality and a superior level of service.
This move also aligns with new regulatory trends and government efforts to increase the number of professionally managed hospitality units in the coming years, supporting the growth of the tourism and hospitality real estate sectors in Egypt.
Halim Fouad, Chief Operating Officer of DEX Squared, said: “Our partnership with Imkan Misr is a natural extension of our business development. Through the DEX Living platform, we are redefining the concept of residential hospitality units by transforming them from short-term rentals into professionally managed hospitality products that offer consistent quality, a strong identity, and a distinctive stay experience. This approach is also in line with the broader vision led by our CEO, Kevork Deldelian, to expand DEX Squared into a comprehensive platform offering integrated solutions for the hospitality sector.”
By integrating hospitality expertise into its projects, Imkan Misr continues to foster synergy between the real estate and hospitality sectors, supporting its focus on innovation and developing communities centered around people’s needs. This partnership also contributes to consolidating the company’s position as a real estate developer that adopts a future vision focused on achieving sustainable value for residents and investors.