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Abwaab, the EdTech platform focused on the Middle East and North Africa, announced its acquisition of Apex Education, a startup specializing in elite university admissions services. The move aligns with Abwaab’s strategy to enhance educational excellence and help students reach their full potential across the region.

The acquisition strengthens Abwaab’s position along the entire student journey, from early learning and tutoring to higher education preparation and admission to top global universities. Apex Education brings specialized expertise in elite university admissions, offering personalized guidance to students and families.

Founded in 2019 by Laila Hassan (University of Oxford), Hussein Al-Khashen (University of Chicago), and Mohamed Obeid (Harvard University), Apex has helped students gain admission to prestigious institutions including Harvard, Columbia, Oxford, Cambridge, Stanford, Brown, University of Chicago, Berkeley, UCLA, Imperial College London, UCL, and EPFL.

Hamdi Taba, co-founder and CEO of Abwaab, stated: “The acquisition aligns with our vision of helping students achieve their full potential. Apex has earned great trust from families through its record of preparing students for the most competitive universities, enabling them to achieve outstanding results.”

Laila Hassan will continue leading Apex Education’s university admissions services within Abwaab, adding: “At the core of Apex, we believe every student can achieve more with the right guidance. Joining Abwaab allows us to expand our impact, supporting more students while maintaining quality and personalized attention.”