LG Unveils New After-Sales Strategy in Egypt Under the Slogan “Outstanding Service”
LG Egypt has announced a comprehensive new after-sales service strategy aimed at strengthening its leadership position in Egypt’s service market, reaffirming its commitment to delivering an enhanced customer experience built on accessibility, speed, and advanced technology.
The announcement was made during a press conference hosted by the company, where LG outlined its vision to elevate service quality nationwide by leveraging the latest technological solutions, expanding its portfolio of services, and ensuring easy access for customers across all governorates.
During the event, LG highlighted the central role of its After-Sales Service Department in reinforcing customer trust in the brand, through the delivery of fast, accurate, and flexible services supported by artificial intelligence and multiple communication channels. These tools enable customers to access support anytime and from anywhere, ensuring a seamless and responsive service experience.
The new strategy aligns with LG’s ambition to become the No.1 after-sales service brand in the Egyptian market. LG service centers now offer a fully integrated range of solutions, including same-day maintenance, first-time fix services, flexible appointment scheduling based on customer preferences, same-day follow-ups, as well as preventive maintenance and hygienic cleaning services for home appliances such as washing machines, air conditioners, and refrigerators. These services are designed to extend product lifespan and ensure optimal operational efficiency.
Commenting on the strategy, DJ Cho, Regional Head of After-Sales Service for the Middle East and Africa at LG Electronics, emphasized that accessibility is the cornerstone of customer satisfaction. He noted that LG provides a wide range of communication channels, including phone calls, WhatsApp, social media platforms, and live chat through the LG website, enabling rapid response times and efficient customer support.
He added that LG has integrated artificial intelligence into its customer support ecosystem, most notably through an AI-powered WhatsApp chatbot. The solution supports online purchase consultations via the LG website and delivers instant, accurate responses to customer inquiries, contributing to higher service consistency and improved customer engagement.
Meanwhile, Mohamed Samir, Head of the After-Sales Service Sector at LG Electronics Egypt, explained that the company’s service offerings are structured into core and value-added services. Among these is the Evening Care+ service, which extends operating hours during peak periods and special seasons such as Ramadan and Eid. Under this model, service centers operate in two shifts, from 10:00 AM to 5:00 PM and from 7:00 PM to 11:00 PM, providing greater flexibility and convenience for customers.
LG also confirmed that its service network covers all regions across Egypt, from the North Coast to Aswan, supported by more than 500 highly trained technicians. This nationwide footprint ensures fast, professional service delivery in Cairo, the Delta, Alexandria, and Upper Egypt.
The company concluded the conference by reaffirming that its new strategy goes beyond traditional after-sales support, focusing instead on building long-term customer relationships through multi-channel communication, intelligent support solutions, flexible service models, and a strong nationwide presence—reflecting the true spirit of LG’s global promise: “Life’s Good.”