In preparation for the official launch.. BYD Egypt - ManDream introduces the Egyptian market to the technology of the future
In an unprecedented move in the Egyptian market, BYD Egypt precedes its upcoming official launch by revealing the essence of the experience itself, technology. Before the announcement of the car in Egypt, the brand chose to give the public a complete and comprehensive definition of the technologies behind it, in an interactive learning experience that puts innovation at the forefront.
For the first time in Egypt, the brand's journey begins from the inside out, by highlighting DM-i technology, which represents a paradigm shift in the world of rechargeable smart hybrids (PHEV). Exclusively developed by BYD, this technology offers higher energy efficiency, lower fuel consumption, and smoother and more comfortable driving performance.
BYD also reveals early on the Blade Battery, the safest battery in the history of electric vehicles, thanks to its superior fire resistance and high stability even in the harshest conditions, unlike traditional batteries that may be exposed to overheating or explosion.
With this smart introduction before the official launch, BYD is reformulating the concept of offering cars in Egypt, and opens an early dialogue with the market about the future of mobility, as technology advances to be the heart of the experience and not just a hidden component. This coincides with the entry of BYD, the largest electric car brand in the world, to the Egyptian market through ManDream, the exclusive agent and distributor of the brand in Egypt.