Banque du Caire Launches New Campaign Offering Gold Rewards for Customer Deposits
Banque du Caire has launched a new promotional campaign under the slogan «Deposit Cash… and Get Gold», offering both new and existing customers the opportunity to receive gold rewards when opening new accounts or increasing their balances in local currency.
The campaign reflects the bank’s commitment to delivering innovative banking offers that reward customers and provide real added value. Running for three months from its launch date, the initiative aims to create an attractive saving and investment opportunity for retail and corporate clients.
Ahmed Effat, Deputy CEO of Banque du Caire, said the campaign aligns with the bank’s strategy to expand its customer base and promote a stronger culture of saving by offering modern, customer-centric financial solutions.
The offer is designed for individuals and local businesses across a wide range of products, including current accounts, savings accounts, deposits and certificates, provided that the funds represent new local-currency deposits.
Commenting on the campaign, Mohamed Tharwat, Head of Retail Banking at Banque du Caire, emphasized that the initiative reflects the bank’s commitment to providing innovative products that deliver tangible value and meet customers’ financial needs. He added that the promotion is designed to enhance customer engagement and enrich their banking experience.
Tharwat noted that customers will receive gold based on the value of their deposits, with increased gold rewards offered as deposit tiers rise. This structure gives customers greater flexibility in choosing the deposit size that best suits their financial goals while maximizing the benefits of the campaign.
Banque du Caire will also award additional gold prizes to the top 30 depositors nationwide at the end of the campaign, in a further step to encourage wider participation and reward customer loyalty.