Jumia Egypt Launches “Biggest Deals of the Year” Campaign for Black Friday 2025
Jumia Egypt, the leading e-commerce platform, has officially kicked off its Black Friday 2025 season under the theme “Biggest Deals of the Year,” running from October 30 at 10 p.m. until November 30, 2025. The campaign underscores Jumia’s commitment to delivering a seamless shopping experience that combines unbeatable prices with advanced digital payment solutions for customers nationwide.
This year’s edition features five exceptional Fridays packed with surprises and unprecedented offers, along with the 11/11 Mega Day, introducing daily flash sales, “Wow Deals,” weekend specials, under-100 EGP offers, and massive price drops.
Adding to the excitement, Jumia has introduced an interactive “Wheel of Fortune” experience, allowing shoppers to win instant gifts and prizes throughout the month. The campaign includes participation from leading local and international brands, as well as strategic payment partners offering exclusive discounts and interest-free installment plans.
Abdel Latif Allam, CEO of Jumia Egypt, stated:
> “Black Friday represents a real opportunity for Egyptian consumers to enjoy the best prices and value in today’s market, where everyone seeks the right balance between quality and affordability.”
He added that Jumia remains committed to supporting the growth of Egypt’s digital commerce ecosystem by expanding its customer base and strengthening partnerships with local and global brands. The goal is to deliver a safe, convenient, and rewarding online shopping experience, reinforcing Jumia’s pivotal role in driving the digital transformation of the retail sector.
In line with Egypt’s financial inclusion and digitalization goals, JumiaPay announced new collaborations with banking and installment partners to offer zero-interest installment plans and additional discounts for electronic payments—making purchases easier and encouraging greater adoption of digital payment methods.
Jumia Egypt invites all shoppers to visit its official website and mobile app to explore the latest deals under the #JumiaBlackFriday campaign and enjoy a full month of exclusive offers and surprises, positioning this season as the biggest shopping event of 2025 in Egypt’s retail market.