Amazon.eg Announces Week-Long Prime Day Event from July 25 to 31, Unlocking Massive Savings for Egyptian Shoppers
Amazon.eg has officially announced its biggest Prime Day yet, offering Egyptian Prime members seven full days of exclusive deals from July 25 to July 31. Shoppers can expect deep discounts of up to 60% off across categories including fashion, electronics, beauty, and everyday essentials — with additional savings through banking and digital payment partnerships.
This year’s Prime Day sale features hundreds of thousands of offers from top local and global brands, including new arrivals such as L'Oréal Professional, Kerastase, Under Armour, and By Pavo, reflecting Amazon.eg’s expanding brand portfolio in Egypt.
According to new research by HarrisX, 75% of Egyptian online shoppers turn to digital memberships like Amazon Prime to access savings and convenience, and 32% specifically plan their summer purchases around key sale events like Prime Day. With 78% of surveyed shoppers using such events to stock up on household items, the Prime Day lineup caters to both seasonal and everyday needs.
Unmissable Deals Across 30+ Categories
Prime members can access:
Up to 60% off on fashion
50% off on electronics
45% off on beauty products and everyday essentials
25% off kitchenware and more
Deals span trusted local and international brands such as Samsung, Philips, Adidas, Ariika, deJavu, Maybelline New York, JBL, Juhayna, Mintra, and Raw African.
In addition to product discounts, Amazon.eg is rolling out exclusive financial perks for Prime members:
Banque Misr cardholders: 10% off (up to EGP150)
QNB and Bebasata Prime customers: 10% off (up to EGP250)
Vodafone Cash users: 10% off (up to EGP100)
Valu users: 0% interest over 3 months
CIB and Banque Misr: 6-month 0% interest installment plans
A Broader Membership Experience
“For many Egyptian shoppers, Prime has become an essential part of their digital lifestyle,” said Omar Elsahy, General Manager of Amazon Egypt. “From competitive pricing to convenience, Prime members get tangible value across shopping, streaming, and gaming. Our latest research confirms that 80% of local shoppers believe digital memberships enhance the online shopping experience.”
Amazon Prime in Egypt is available for EGP 29/month or EGP 249/year, offering members:
Fast and free delivery
Access to Prime Video, featuring award-winning films and series
Prime Gaming perks, including free games and in-game content
Exclusive shopping benefits and sale access
Longtime Prime customer Mina Makar noted: “I rely on Amazon.eg for all my household essentials. With Prime, I get fast, free delivery — it saves me time and money and keeps my monthly budget on track.”
Empowering Sellers and Enhancing Delivery
This year’s Prime Day also brings value to sellers. “Amazon.eg has helped us scale our market presence in Egypt,” said Ahmed Gafaar, Chief Marketing and E-Commerce Officer at Samsung Electronics Egypt. “The platform lets us connect with more customers and offer them innovative products at compelling prices, especially during events like Prime Day.”
Behind the scenes, Amazon’s local infrastructure includes 22 delivery stations, 2 fulfillment centers, and several corporate offices across Egypt. Prime Day deliveries will leverage Amazon’s global logistics network and last-mile capabilities to ensure timely, reliable service.
How to Get Ready
Customers can join Amazon Prime by visiting www.amazon.eg/prime or downloading the Amazon app. Eligible Vodafone and Orange users can activate Prime benefits as part of their telecom plans. Prime members are encouraged to check the app or website regularly from 12:01 AM on July 25 to explore new daily deals and time-limited offers.