OPPO Unveils First Experience and Service Store in Cairo, Launches Nationwide Expansion Strategy in Egypt
OPPO, the global leader in smart device innovation, has officially launched its first-ever Experience and Service Store in Egypt, located at Citystars Mall in Cairo. The new store introduces a fresh retail concept focused on immersive consumer engagement and personalized service, marking the beginning of OPPO’s ambitious expansion plan across key Egyptian cities.
The opening is the first step in a broader retail strategy that will see the launch of additional flagship and experience stores in Alexandria, the Delta region, and Upper Egypt. These new locations are designed to reinforce OPPO’s local presence and demonstrate the company’s long-term commitment to the Egyptian market.
With operations spanning over 70 countries and regions and a global workforce of more than 40,000, OPPO is renowned for blending technological innovation with human-centered design. Its global infrastructure includes nine state-of-the-art manufacturing sites and twelve R&D centers dedicated to both foundational tech development and consumer product innovation. Through a retail network of over 300,000 stores and strategic alliances with top global operators, OPPO continues to drive progress in mobile and lifestyle technology.
In Egypt, OPPO’s local investments have exceeded $50 million, underlining the brand’s confidence in the country’s dynamic and fast-growing tech landscape. These investments include the establishment of a high-tech manufacturing facility that is contributing to industrial development, job creation, and economic growth.
The newly inaugurated Cairo store goes beyond traditional retail. Designed as an open, community-inspired environment that mirrors the vibrancy of urban parks, the space integrates hands-on product experiences, imaging creativity zones, and a dedicated customer support area. The goal: to deliver an engaging and inspiring interaction with the OPPO brand.
Following the Cairo launch, OPPO is preparing to roll out three additional regional Experience Stores, tailored to reflect local culture and youth lifestyle trends. These stores will provide full access to the brand’s smart devices and services while deepening OPPO’s connection with communities across Egypt.
This retail expansion complements OPPO Egypt’s 2025 strategic roadmap, which includes the rollout of 10 new Customer Service Centers nationwide. These will join the company’s existing network of 14 centers across Cairo, Giza, Alexandria, the Delta, and Upper Egypt—bringing OPPO’s best-in-class customer service closer to more users.
OPPO Egypt continues to lead the local market in service excellence, consistently achieving the highest Net Promoter Score (NPS) in the industry. Egypt is also ranked among OPPO’s top-performing service markets globally, as recognized by internal benchmarking from the company’s headquarters.
“At OPPO, we believe in empowering individuals by embracing the present and celebrating authenticity,” said [Insert Name], [Insert Title] at OPPO Egypt. “Our brand philosophy, ‘Make Your Moment’, speaks to our desire to connect people through meaningful technology. The launch of our new Experience and Service Store is a major milestone in our journey to create richer, more inclusive experiences for users in Egypt.”
This expansion is a reflection of OPPO’s mission: “Technology for mankind, kindness for the world.” By prioritizing innovation that enriches everyday life, OPPO is not only reshaping how Egyptians engage with technology—but also fostering creativity and connection through a retail experience rooted in community.