Contact Financial Holding and Noon Payments Announce Strategic Partnership to Deliver Innovative Digital Financing Solutions in Egypt
Contact Financial Holding, Egypt’s leading non-banking financial services provider, has signed a strategic partnership agreement with Noon Payments, the integrated online payment gateway powered by the regional e-commerce platform Noon. The collaboration aims to advance digital payment infrastructure and expand access to flexible financing solutions through Contact’s smart app ContactNow and its digital payment arm, Contact Pay.
In an official statement, Contact announced that the partnership aligns with both companies’ strategies to offer seamless and flexible payment options, enhancing the experience for both merchants and customers. Through this agreement, Noon Payments’ merchants will now be able to offer Contact’s services as a trusted and convenient payment method, helping to simplify the purchase process and provide consumers with greater payment flexibility.
The collaboration introduces a fully integrated digital financing experience, particularly through Buy Now, Pay Later (BNPL) services available on the ContactNow app. Beyond traditional installment plans, Noon Payments is now integrated as a digital payment gateway within the app, allowing Contact customers to pay installments, bills, and subscriptions using a variety of secure and user-friendly digital payment methods.
The strategic agreement is designed to combine the strengths of both entities to deliver a comprehensive suite of digital payment solutions tailored to meet evolving market demands and elevate the overall user experience.
Eng. Ahmed Abdel Hakim, Managing Director of Contact Pay, expressed excitement about the collaboration:
> “This partnership with Noon Payments is a testament to the robust infrastructure we continue to develop at Contact. We believe it will be a transformative step in the electronic payments journey, offering safe, flexible, and user-centric solutions for the Egyptian market.”
Ahmed El Moselhy, Head of Business at ContactNow, added:
> “By integrating BNPL services on Noon’s platform, we enable Contact customers to access instant, secure financing directly through our app. This ensures a smoother, more convenient shopping and financing experience that empowers consumers to make well-informed decisions without immediate financial burden. It also fosters the sustainable growth of e-commerce across Egypt.”
Mostafa Maher, Regional Manager of Noon Payments in Egypt, welcomed the partnership, stating:
> “We’re pleased to join forces with Contact to merge our advanced payment solutions with their innovative financial services. This collaboration aims to provide businesses and consumers in Egypt with a seamless and efficient experience while supporting local economic development.”
This strategic alliance marks a significant step toward enhancing financial inclusion and accelerating digital transformation in Egypt by offering secure, accessible, and innovative digital financing tools that respond to customers’ needs and the fast-evolving market landscape.