e& Egypt and Shahid Join Forces to Deliver Exclusive Streaming Experience for Egyptian Viewers
e& Egypt has announced a strategic partnership with Shahid, the premier Arabic streaming platform from MBC Group, to offer an exclusive entertainment experience to its customers nationwide.
The partnership brings together two of the region’s most influential digital players, aiming to deliver seamlessly integrated content and connectivity solutions. As part of the agreement, e& Egypt customers will gain exclusive access to Shahid’s extensive library of premium Arabic and international content, bundled into existing telecom offerings such as Emerald, VDSL, Hekaya, Demagh Tanya, Akwa Coins, and e& Cash.
A Shared Vision for Digital Entertainment
The collaboration reflects a mutual commitment to enhancing value through innovation. By fusing e& Egypt’s cutting-edge telecom infrastructure with Shahid’s content leadership, the two companies seek to transform how Egyptian audiences consume digital entertainment.
“Through this collaboration, we aim to empower our customers with access to premium Arabic content that aligns with their interests and aspirations, while offering exclusive benefits and a fully integrated entertainment experience,” said Samer Mourad, Vice President of Consumer at e& Egypt.
He emphasized e& Egypt’s focus on delivering innovative, value-added services that match the demands of today’s digital-first consumer, while further solidifying its status as a leading integrated technology provider in Egypt.
Strategic Growth in a Key Market
From Shahid’s perspective, the deal represents a crucial step in its expansion strategy for Egypt — one of the region’s most vibrant media markets.
“We’re excited about this strategic partnership which gives us a unique opportunity to reach e& Egypt’s customers with Shahid’s market-leading streaming entertainment,” said Scott Weeman, Director of Partnerships at Shahid.
“The Egyptian market remains a strategic priority, and this collaboration allows us to expand our footprint through innovative integration with e&’s telecom and digital payment services.”
Driving Digital Transformation Through Smart Partnerships
This partnership underscores e& Egypt’s broader digital transformation journey, leveraging synergies with global and regional leaders to enhance customer experience across platforms. The company continues to evolve from a traditional telecom operator into a comprehensive technology and digital lifestyle enabler.
Since its establishment in 2006, e& Egypt has emerged as a pioneer in the Egyptian ICT sector, serving millions of customers with an expanding portfolio of services. The company has consistently embraced technological advancements to meet changing user demands.
A Premium Arabic Streaming Experience
Shahid, operated by MBC Group, is the Arab world’s first and leading streaming platform. It offers a broad selection of exclusive Shahid Originals, Arabic box office hits, live HD channels, sports, children’s programming, Turkish series, Arabic adaptations, and more than 40 FAST (free ad-supported streaming TV) channels. It also features Shahid Shorts, a dedicated hub for trending short-form content.
With this partnership, Egyptian audiences will enjoy unprecedented access to Shahid's award-winning content, fully embedded into their telecom experience—reflecting a new chapter in the evolution of digital entertainment in Egypt.