Visa Signs Football Phenom Lamine Yamal as Global Ambassador for FIFA World Cup 26™
With exactly one year to go until the FIFA World Cup 26™ begins across Canada, Mexico, and the United States, Visa Inc. (NYSE: V) has announced a major new partnership with football sensation Lamine Yamal, naming the rising star its global ambassador for the tournament.
The move marks a strategic blend of sport and brand power as Visa, the Official Payment Technology Partner of FIFA, intensifies its preparations for what will be the largest FIFA World Cup™ in history. As part of the partnership, Visa is launching a series of exclusive fan experiences for its cardholders — including the chance to meet Yamal in Barcelona, access autographed merchandise, and enjoy VIP fan engagements in the lead-up to the 2026 tournament.
> “Lamine represents the future of football — bold, exciting, and full of potential,” said Tarek Abdalla, Chief Marketing Officer, Visa CEMEA. “As Visa’s FIFA World Cup™ ambassador, he embodies the spirit and passion of the beautiful game, inspiring millions of fans worldwide.”
At just 17, Lamine Yamal has already captured global attention with his record-breaking performances and dazzling style of play. With his rapid rise through FC Barcelona and international appearances, he has become one of the sport’s most watched young talents.
> “Football is more than a game, it’s joy and a way to connect with people around the world,” said Lamine Yamal. “I’m proud to partner with Visa to share that passion and inspire people through sport.”
Visa’s collaboration with Yamal reinforces its ongoing investment in football as a global connector — from grassroots initiatives to elite tournaments. The company continues to leverage its FIFA partnership to create meaningful fan interactions, promote financial inclusion, and enhance the game-day experience through digital innovation and exclusive cardholder benefits.
About Visa
Visa Inc. (NYSE: V) is a global leader in digital payments, facilitating more than 215 billion transactions annually across over 200 countries and territories. With a mission to connect the world through the most innovative, secure, and inclusive payment network, Visa plays a pivotal role in powering commerce and enabling individuals and economies to thrive. Learn more at Visa.com.