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Following its high-profile rebranding, rimmit has announced a new expansion strategy centered on hyper-digitalization and multi-currency support. The company’s new roadmap aims to redefine the cross-border payment experience by enabling direct, real-time transfers to both bank accounts and mobile wallets across Egypt. Ismail Sarhank, Deputy Managing Director of rimmit, stated that the newly launched app integrates advanced backend technology with rimmit’s extensive physical footprint to offer a "Phygital" experience that is secure, rapid, and user-centric.

A key pillar of this strategy is the introduction of multi-currency transaction support, allowing for greater flexibility in how funds are sent and received. To bolster this, rimmit is aggressively expanding its international partnership network, signing new MoUs with global money transfer operators (MTOs) to streamline capital flows into Egypt. "Our goal is to position Egypt as a regional hub for financial services," Sarhank noted, emphasizing that rimmit’s flexible digital solutions are designed to meet the evolving global standards of the fintech sector while driving domestic economic growth.