“Arady Misr” Launches Egypt’s First Smart Digital Platform for Land Trading
Arady Misr for Planning and Development, a leading PropTech company in Egypt, has officially launched the country’s first fully integrated smart digital platform for land trading, branded “Arady Misr”, marking a transformative shift in one of Egypt’s largest and most strategic economic sectors.
Hamed El-Tahan, Founder and Chairman of Arady Misr for Planning and Development, stated:
“Our mission is to digitize land ownership and land trading in Egypt, transforming land from an opaque asset into a transparent, analyzable, and comparable investment. We aim to provide new opportunities for real estate developers, investors, and individuals through faster, safer, and more data-driven solutions than ever before.”
He explained that the Arady Misr platform introduces an innovative model for organizing the land market by leveraging artificial intelligence, interactive maps, and geospatial data analytics, enabling individuals, investors, and developers to buy, sell, and lease land with unprecedented transparency and security.
The platform offers verified land listings, smart contracts, satellite maps, and detailed analytics covering various land-use types, including residential, commercial, industrial, and agricultural land, supporting data-driven investment decisions.
Advanced Digital Ecosystem
El-Tahan added that the platform relies on an advanced suite of intelligent analytics tools to assess each plot of land based on location, surrounding services, infrastructure, and accessibility to schools, hospitals, financial districts, and government services. The system provides digital location-quality indicators and optimized land-use recommendations, shifting investors from intuition-based decisions to evidence-based investment strategies.
Samih Kamal, Chief Commercial Officer and Managing Partner at Arady Misr, noted that the platform features a first-of-its-kind Developers’ Room, offering developers and investors access to a wide range of investment opportunities nationwide, including privately owned land, government-owned land, and land held by major corporations and institutions.
“The Developers’ Room will serve as the primary engine for consolidating opportunities in one place,” Kamal said. “It functions as a digital clearinghouse for land trading in Egypt, bringing together opportunities of all sizes—from small plots to mega projects—within a unified, transparent, and user-friendly ecosystem.”
Through this digital clearinghouse, the platform aims to build a centralized land market database, allowing investors and developers to view the full investment landscape in Egypt without fragmentation or conflicting information.
El-Tahan highlighted that Egypt’s land trading market exceeds hundreds of billions of pounds annually, including agricultural land transactions that often occur outside formal systems. This underscores the urgent need for a modern, centralized platform to enhance transparency and market organization. He emphasized that Arady Misr aspires to become the leading reference for land trading in Egypt and the Arab world.
The company also announced a strategic partnership with Easy Lease, a leader in financing and integrated financial solutions, to provide a wide range of funding options—including microfinance solutions—to support land development, business expansion, and investment activity across the Egyptian market.
Additionally, the platform is working to establish strategic partnerships with government entities to facilitate land registration and ownership verification, alongside the launch of a mobile application to ensure seamless access to services anytime, anywhere.