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Visa, the global leader in digital payments, has announced the renewal of its partnership with Dubai’s Museum of the Future, originally established in 2022, reaffirming its commitment to delivering carefully curated and premium experiences for tourists visiting Dubai.

As part of the renewed collaboration, Visa will leverage its global travel platform to enhance visitor experiences at the Museum of the Future. Tourists using Visa cards will be eligible for exclusive offers, including a 10% discount on “Pioneer” (VIP) tickets and guaranteed general admission to the museum.

Salima Gutieva, Vice President and Regional Manager for Visa in the UAE, said:
“Visa is proud to renew its partnership with the Museum of the Future, a true symbol of innovation and progress. Together, we aim to deliver exceptional visitor experiences while supporting the UAE’s digital transformation and strengthening its tourism ambitions.”

Majed Al Mansoori, Executive Director of the Museum of the Future, noted:
“Our partnership with Visa reflects a shared commitment to shaping the future of commerce and technology. By working together, we can deliver innovative programs and experiences that not only attract visitors but also support Dubai’s vision of becoming a global hub for digital innovation.”

Under the partnership, Visa will also utilize the museum as a venue to host high-level events, bespoke experiences, and global showcases highlighting the latest advancements in digital payment technologies. The collaboration will bring together government entities, banks, and merchants to explore areas such as smart commerce, virtual assets, and next-generation payment solutions, supporting Dubai’s transition toward a cashless society and the Dubai Economic Agenda D33.

In addition, Visa and the Museum of the Future will organize training programs aimed at helping individuals understand and adopt emerging technologies, reinforcing Dubai’s leadership in artificial intelligence and digital innovation, and underscoring Visa’s commitment to shaping the future of commerce.