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Bridgestone Middle East and Africa, one Bridgestone and Al Masood review the future of smart mobility and digital transformations of the world's leading companies in the tire industry and sustainable mobility solutions, participated in Automechanica Network, held recently in Abu Dhabi, which attracted the pioneers of the automotive sector, and provided a vital platform to discuss the future of mobility, sustainability and innovation in the after-sales services sector in the Middle East.

Al-Masaood Motors LLC joined To Bridgestone to participate in the event, where the two sides highlighted their 51-year partnership and their shared commitment to driving transformation in the region. Al Masaood's Tires, Batteries and Accessories division has been a strategic partner of Bridgestone in Abu Dhabi since 1974, and plays a pivotal role in cementing the brand's position, expanding its reach to the market, and providing high-quality mobility solutions to customers across the country.

During the event, Hani Al-Tunir, Chief Industrial Officer at Al-Masaood Group, participated in a discussion session entitled “E-Commerce: Transforming Sales and After-Sales Services,” reviewing Al-Masaood's extensive experience in industrial processes and its distinguished regional experiences.

Hani Al-Taneer said: “Automechanica Network is a strategic platform to shape the future of mobility in the Middle East and Africa, as our participation in this important event along with Bridgestone reflects our shared commitment to innovation, excellence and adoption of sustainable solutions. I would like to thank Mr. Salah Adib, General Manager of the Tires, Batteries and Accessories Division, and the operations team for their efforts to strengthen our leadership position in the mobility sector. At Al Masaood, we continue our commitment to provide reliable and forward-looking solutions, and supporting our partners in the government and public sectors, in line with the UAE's vision towards a smart, sustainable and technologically advanced transport system.”

Bridgestone also reviewed its latest innovations in tire technology, fleet management systems and customer experience in the Middle East and North Africa, providing innovative insights that will shape the future of the after-sales sector. Gurhan Sevikel, Head of Marketing at Bridgestone Middle East and Africa, highlighted the company's eight corporate commitments (E8) and addressed the role of artificial intelligence, digitization and after-sales innovation in enhancing smart mobility and increasing productivity across systems.

This event was held under the theme “Changing the Course – Exploring Technology, Sustainability and Transformation”, and its topics focused on examining how business leaders succeed in keeping pace with the changing requirements of customers, rapid digital transformations, and the growing importance of sustainability. The event provided an effective platform for constructive dialogue, with Bridgestone engaged in in-depth discussions with industry leaders to exchange insights and explore new horizons.