Emirates NBD Egypt Partners with Talaat Moustafa Group to Launch Exclusive Co-Branded Mastercard Credit Cards
Emirates NBD Egypt has partnered with Talaat Moustafa Group (TMG) to introduce a new range of exclusive co-branded Mastercard credit cards, offering a tailored banking experience for residents and customers within and beyond TMG’s integrated urban communities.
The partnership reflects the bank’s commitment to expanding its retail offerings and redefining convenience and rewards to meet the evolving needs of its customers. Leveraging Mastercard’s advanced digital payment technologies and global network, the initiative provides a secure, seamless payment experience, complemented by a customized loyalty program designed to enhance everyday spending.
Customer-Centric Banking Experience
Mustafa Ramzy, Head of Retail Banking and Wealth Management at Emirates NBD Egypt, said:
> “We are proud of this strategic collaboration with Talaat Moustafa Group and Mastercard, which reinforces our commitment to delivering innovative banking solutions tailored to the lifestyles of our customers. The launch of the new credit cards enhances daily convenience, accelerates digital transformation, and supports financial inclusion—cementing our position as a trusted, future-focused bank in the Egyptian market.”
Enhancing TMG Communities
Commenting on the partnership, Omar Hisham Talaat, CEO of Business Development at TMG, stated:
> “This collaboration comes in line with our ongoing commitment to provide a wide range of services that meet the needs of residents and visitors across our developments. Partnering with leading financial institutions such as Emirates NBD Egypt and Mastercard ensures that our communities continue to offer world-class experiences.”
Smart Digital Solutions
Mohamed Assem, Country Manager for Egypt, Iraq, and Lebanon at Mastercard, added:
> “We are delighted to partner with Emirates NBD Egypt and Talaat Moustafa Group to launch the first-of-its-kind co-branded credit cards in Egypt. Through our advanced digital solutions, we empower customers with smarter, easier, and more secure payment experiences, while contributing to building an inclusive digital payments ecosystem that supports economic growth.”
Exclusive Rewards and Benefits
The new TMG Titanium, Platinum, and World Mastercard credit cards feature a robust cashback and rewards program:
Titanium Card: 3% cashback within TMG destinations (6 points per EGP 1).
Platinum Card: 4% cashback within TMG destinations (8 points per EGP 1).
World Card: 5% cashback within TMG destinations (10 points per EGP 1).
Outside TMG destinations, cardholders earn 1.5–2.5 points per EGP 1 spent, depending on the card type. Additional rewards are available through TMG’s extensive partner network across retail, hospitality, and services.
Though designed with TMG residents in mind, the cards are also open to all Emirates NBD Egypt customers, who can apply through bank branches or via the official website. Streamlined approval processes have been introduced for TMG community residents to ensure faster issuance.