Kaspersky Shares Tips to Keep Your Online Fitness Journey Secure
As online personal training gains momentum worldwide, Kaspersky is urging fitness enthusiasts to stay vigilant about their digital security. The rise of social media-driven fitness coaching on platforms like Instagram and TikTok has opened new opportunities for trainers and clients alike, but it has also created risks that many users may not fully recognize.
According to Kaspersky, signing up for online fitness programs often requires sharing sensitive information — from health data and progress photos to payment details — through social media channels or messaging apps, frequently without formal agreements. This increases the likelihood of personal data being misused or exposed.
Industry reports show that the global online fitness market is projected to grow at a CAGR of 29.6% through 2033, underscoring the importance of safeguarding users’ digital wellbeing as the sector expands.
Key Cybersecurity Risks Identified by Kaspersky
Exposure via third-party tools: Many trainers rely on external services for scheduling, payments, and communication. If these tools lack proper security, client information could be compromised.
Misuse of progress photos: Sensitive images shared privately can be leaked, scraped, or misused if not handled securely.
Impersonation threats: Compromised trainer accounts on Instagram, TikTok, or WhatsApp could be used by cybercriminals to scam clients or steal data.
“While these risks may seem alarming, they don’t mean you should abandon online fitness programs entirely. Like you warm up before a workout, you should protect your data before logging in,” said Anna Larkina, Privacy Expert at Kaspersky. “Virtual coaching can still be a powerful and motivating tool — as long as you remain aware of potential pitfalls and take proactive steps to protect your data and privacy.”
Kaspersky’s Recommendations for a Safer Fitness Experience
Verify trainers’ identities through reputable fitness organizations, reviews, and verified accounts.
Avoid unverified links sent via unsolicited messages.
Check for HTTPS on any website handling payments or personal data.
Limit oversharing and only provide essential information through secure channels.
Use advanced protection tools such as Kaspersky Premium, which offers real-time malware defense and safeguards against phishing, malicious websites, and payment fraud.