Souhoola Surpasses EGP 3 Billion in Financing Portfolio, Partners with Huawei Cloud to Drive Secure, Scalable Growth
Souhoola, a fast-growing non-banking financial services provider in Egypt, has exceeded EGP 3 billion in its financing portfolio within just three years of operation, serving more than 300,000 active customers. The company currently offers five core financial services and is accelerating its digital transformation through a strategic partnership with Huawei Cloud to ensure data security and scalable infrastructure.
In an exclusive statement, Ahmed Alshanawany, Chairman of Souhoola, emphasized the company's shift toward cloud-based systems to support its rapid growth.
> “We’re moving a significant part of our operations to Huawei Cloud, even though we already operate with other providers,” said El-Shenawy. “The exponential growth in data and daily transactions requires a technology partner that can scale at our pace. Cloud infrastructure allows us to expand quickly and flexibly without being tied to physical data centers.”
Ensuring Data Security and Compliance
Addressing concerns around data privacy, El-Shenawy stressed Souhoola’s strict adherence to regulatory requirements set by Egypt’s Financial Regulatory Authority, Central Bank, and Ministry of Communications and Information Technology.
> “Security is a top priority. We work closely with Huawei to ensure service reliability, fast disaster recovery, and full compliance with national standards. Protecting customer data is at the heart of everything we do.”
1,500+ Daily Transactions and a New Payment Card on the Horizon
Souhoola processes more than 1,500 purchase transactions daily, in addition to a wide range of e-payment and inquiry services. The company has a strong presence across both direct sales channels and integrated online retail platforms.
A major upcoming development is the launch of "Souhoola Card", a new electronic payment card expected in Q4 2025, which will further enhance customer convenience and expand the company’s footprint in the digital finance space.
Five Pillars of Financial Services
Souhoola currently provides:
1. Consumer financing for product purchases
2. Auto financing
3. Education financing
4. Insurance financing (life and vehicle)
5. Souhoola e-payment card
The company’s latest service—auto financing—features an ultra-fast approval process based on a six-question eligibility model, enabling decisions within 60 minutes.
Looking Ahead
> “With an annual financing volume nearing EGP 2 billion, we plan to double our customer base through digital innovation and strategic partnerships with retail and e-commerce platforms,” El-Shenawy stated.
As Souhoola continues to invest in technology and customer-centric financial services, it is rapidly emerging as a key player in Egypt’s fintech ecosystem, supporting the country's broader goals for financial inclusion and sustainable digital transformation.