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Banque du Caire is continuing its support for Egypt’s handicrafts and heritage industries as a principal sponsor of the eighth edition of Turathna 2026 for the sixth consecutive year. Organized by the Micro, Small and Medium Enterprise Development Agency (MSMEDA) under the patronage of President Abdel Fattah El-Sisi, the exhibition runs from October 17 to 24, 2026, at the Egypt International Exhibition Center in Cairo’s El-Moshir Axis.

The bank’s participation reflects its corporate social responsibility strategy, which prioritizes economic empowerment, financial inclusion, support for underserved groups, and the preservation of Egyptian heritage. It also aligns with efforts to strengthen productive businesses that create jobs and improve living standards.

Heidi El-Nahhas, Head of Corporate Communications and Corporate Social Responsibility at Banque du Caire, said the bank’s continued participation, now as a principal sponsor, demonstrates its commitment to initiatives with a lasting economic and social impact.

She added that supporting traditional crafts brings together economic empowerment and the preservation of Egypt’s cultural identity. The bank aims to help artisans develop their businesses, improve production capacity and competitiveness, and expand market access for their products.

El-Nahhas described Turathna as more than a showcase for handmade goods, highlighting its role in connecting artisans directly with consumers and helping them understand market demand. She said the bank would continue supporting initiatives that create economic opportunities for small and micro enterprises and turn traditional skills into productive activities that contribute to sustainable economic and social development.

More Than 1,000 Exhibitors Take Part

The eighth edition features more than 1,000 exhibitors from governorates across Egypt, presenting thousands of handmade and heritage products alongside artworks that showcase the diversity and authenticity of Egyptian crafts.

Participants include artisans, small-business owners, and specialized civil society associations from Upper Egypt, Sinai, and border governorates. A dedicated pavilion also gives women from Halayeb and Shalateen a platform to display their traditional products.

The exhibition offers participants opportunities to reach consumers directly, expand product marketing, and access technical, financial, and marketing support from MSMEDA. These services are intended to help craft businesses develop and reach new domestic and international markets.

Turathna is one of the region’s prominent exhibitions dedicated to handicrafts and heritage industries. It supports artisans and small businesses, promotes Egyptian products, and helps preserve traditional skills for future generations. The exhibition also highlights the contribution of heritage industries to economic activity, particularly tourism.