Dana Taher, CEO of Havas RED Middle East, became the first Egyptian Arab woman in the Middle East and North Africa to chair the public relations jury at the Cannes Lions International Festival
Dana Taher represented the Arab region during the festival, which annually brings together the most prominent industry leaders and creators from around the world, where she chaired an international jury that included an elite of experts and specialists, and assumed the responsibility of evaluating and selecting the most innovative and influential public relations campaigns during the year. This achievement is a milestone that reflects the growing influence of the Middle East and North Africa in the global creative landscape, and the role of Arab competencies in reshaping the future of the communication and public relations industry at the international level.
Dana Taher is widely recognized as one of the most prominent voices in the communication and public relations sector in the region, as she previously participated in the juries of a number of the highest international awards specialized in the fields of creativity and communication.
Commenting on this great glory, Dana Taher said: “This is a very important moment and carries meaningful meanings, on a personal level and for the industry as a whole. It is encouraging to see the visions shaped in the Middle East and North Africa region increasingly contribute to global dialogues on creativity, culture and impact. This region has always been rich in talents and ideas, and it is rewarding to see this reflected on an international platform. Being Egyptian, this coronation confirms the growing position of Egyptian and Arab expertise in the global creativity industry, and reflects the ability of regional competencies to compete and lead in the most important international platforms.”
“Women in our region play an increasing and influential role in the public relations and communication sector. Now we see women leaders running teams, building reputations and launching ideas that have a real cultural and economic impact than ever before. This attendance did not come from a vacuum, but is the product of years of hard work, and the belief in the ability to compete globally without giving up identity