Fawry and Domty Launch Digital B2B Loyalty Program Across Egypt’s FMCG Network
Egyptian fintech pioneer Fawry has finalized a strategic partnership with the Arabian Food Industries Company (Domty) to roll out an innovative business-to-business (B2B) loyalty framework. The specialized incentive system is designed to reward Domty’s extensive network of wholesalers and distributors across all Egyptian governorates.
Frictionless Voucher Redemption Mechanics The enterprise alliance introduces an integrated technological solution that transcends traditional paper-based corporate loyalty frameworks. The newly deployed system utilizes cash-value vouchers printed on physical scratch cards packaged directly inside Domty’s product cases. Merchants and distribution agents can immediately redeem the cash value of these vouchers via Fawry Plus retail branches or through thousands of localized Fawry point-of-sale (POS) terminals nationwide. This setup accelerates working capital cycles and drives direct engagement with the product manufacturer.
Hossam Ezz, Chief Commercial Officer at Fawry, commented: "We are proud to collaborate with an established market leader of Domty’s stature to deliver advanced B2B loyalty solutions. This partnership embodies Fawry’s core strategy to empower major corporations to build stronger, more sustainable commercial bonds with their trade partners leveraging a flexible and customizable digital infrastructure." He added that the fintech provider remains committed to pioneering financial tools that accelerate digital migration within the fast-moving consumer goods (FMCG) vertical, converting legacy paper processes into secure, instantaneous, and high-efficiency digital experiences.