Valu Appoints Jordanian Footballer Ouda Al-Fakhoury as Brand Ambassador for Egypt and Jordan
Valu, a leading financial technology platform in the Middle East and North Africa (MENA) region, has officially announced the appointment of Ouda Al-Fakhoury, the Jordanian national team player and Pyramids FC forward, as its brand ambassador for Egypt and Jordan. The partnership underscores Valu’s strategic commitment to backing regional athletic talent and investing in the future of the MENA sports sector.
Al-Fakhoury is widely recognized as one of the region's rising football talents, holding the record for the highest overall transfer value for a player moving from the Jordanian league to an international club. He is the first Jordanian player to both participate and score in the TotalEnergies CAF Champions League. Recently, he solidified his footprint in Egyptian football by becoming the first Jordanian player to win the Egypt Cup title, marking a historic milestone as the first Jordanian footballer to secure a major championship in Egypt.
Empowering Regional Talent and Youth Initiatives
Salma Abdelhamid, Chief Marketing Officer (CMO) of Valu, stated that backing regional talents like Al-Fakhoury is a core pillar of the company's broader mission to invest in the future and empower the next generation of athletes. "Valu has a proven track record of supporting athletes and youth initiatives," Abdelhamid noted. She added that the partnership reinforces a long-term corporate vision aimed at unlocking athletic potential and building a sustainable ecosystem that fosters global success. She further highlighted that Al-Fakhoury's domestic and international achievements reflect the high caliber of regional football, expressing pride in providing the support necessary to help him succeed in the upcoming World Cup.
Fostering Regional Pride and Market Connection
Expressing his enthusiasm for the alliance, Ouda Al-Fakhoury stated that he is honored to collaborate with Valu, describing it as an ambitious brand that understands youth aspirations. He added that the partnership represents a natural synergy between sports and a shared vision for growth, expressing his readiness to deliver a positive impact that resonates with youth and audiences across the region.
Batoul Al-Fayez, Marketing Manager at Valu Jordan, welcomed the footballer, noting that his career path highlights the strength of Jordanian talent and serves as an inspiration for young athletes. Through this collaboration, Al-Fayez explained, Valu aims to deepen its engagement with the Jordanian community and promote a role model that inspires continuous advancement.
Al-Fakhoury’s rising international profile was recently highlighted after winning the "Goal of the Round" award in the AFC Champions League Two, securing over 51% of the fan vote. Through this strategic positioning, Valu aims to affirm its commitment to promoting progressive lifestyles and operational excellence beyond traditional financial services, leveraging Al-Fakhoury's reach to foster regional pride and ambition.