Orlex Launches Regional Digital Hub for Premium Skincare at Sharjah Research Technology and Innovation Park
Orlex, the UAE-based digital platform specializing in premium skincare distribution, has officially launched its regional operations from the Sharjah Research Technology and Innovation Park (SRTIP). Partnering with the prestigious French brand "One Paris," Orlex’s expansion aligns with the UAE’s broader strategy to bolster its digital economy and support the “Make it in the Emirates” initiative. The platform aims to redefine how global luxury brands access Middle Eastern markets through advanced digital ecosystems that prioritize localized value and technological innovation.
The launch comes as the UAE’s beauty and personal care market is projected to grow from $1.9 billion in 2025 to $2.4 billion by 2032, fueled by a surge in e-commerce and high demand for luxury products. Siham Bekar, Founder of Orlex, emphasized that SRTIP provides the ideal environment for tech-driven entrepreneurship, enabling the platform to offer scalable solutions that support the nation's transition toward a competitive, knowledge-based economy.