Kia Drives Global Football Heritage with Premium Mobility Support for the FIFA World Cup™ Trophy Tour across MEA
Kia Middle East and Africa has officially announced its role as the primary mobility partner for the FIFA World Cup™ Trophy Tour by Coca-Cola, providing a specialized fleet to support the journey across Saudi Arabia, Côte d'Ivoire, and Morocco. As an official Value-in-Kind (VIK) partner, Kia is deploying a total of 48 premium vehicles to ensure the secure and seamless movement of the iconic trophy, VIP delegations, and organizers.
Ahmed Soudodi, Vice President at Kia Middle East and Africa, emphasized the brand's long-term commitment to the region: "Through this premium partnership, Kia is delivering world-class experiences that bring this global symbol of excellence closer to audiences from Riyadh to Casablanca. These activations reflect our investment in community and youth engagement, bridging the gap between global sporting icons and local fans." This initiative reinforces Kia’s standing as an Official Mobility Partner for FIFA, a partnership set to continue through the 2030 World Cup.