AI and Data Security: Core Pillars of National Bank of Egypt’s Digital Strategy
Cairo, Egypt – [Date] – Nancy Babawy, Head of Tech and Digital Solutions at the National Bank of Egypt (NBE), highlighted in the “Clo Smart Podcast” that data security and transaction protection are central to any digital transformation in banking. She emphasized that the banking sector demands strict governance standards before adopting new technologies.
Babawy explained that NBE’s digital strategy focuses on leveraging artificial intelligence (AI) to enhance customer experience by analyzing behaviors and delivering personalized services using Behavioral Segmentation. The approach enables the bank to move from broad marketing campaigns to highly targeted campaigns, with predictive CRM models achieving up to 80% accuracy in product recommendations.
She added that AI applications have reduced customer waiting times, increased sales, and streamlined credit card approvals from two weeks to just 3–4 days. Data warehouses with over 15 years of historical data serve as the backbone of AI systems, highlighting the importance of data quality in intelligent solutions.
Babawy also stressed that technology reshapes banking operations and employee roles rather than eliminating jobs, and that NBE is investing in employee training to keep pace with digital transformation. The bank is also exploring AI-as-a-Service for fintech companies to enhance financial inclusion while adhering to strict security and regulatory standards.
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