Raya Trade Appointed Official Distributor of AUKEY Products in Egypt
Raya Trade, one of the leading distributors of consumer electronics and mobile accessories in Egypt and Africa, has announced the signing of an official partnership agreement with AUKEY MEA, under which Raya Trade becomes the authorized official distributor of AUKEY products in the Egyptian market.
Raya Trade expressed its pride in this strategic partnership, emphasizing that the collaboration with AUKEY aligns with its vision to strengthen market presence, accelerate growth rates, and build a long-term partnership based on shared success and mutual value creation.
For its part, AUKEY MEA stated that the selection of Raya Trade as its distribution partner in Egypt was driven by Raya Trade’s extensive experience since 1998, in addition to its strong footprint across both retail and e-commerce channels. This, the company noted, will ensure broader accessibility of AUKEY products to Egyptian consumers and neighboring markets.
AUKEY MEA added that a soft kick-off phase for the partnership is expected to begin soon, paving the way for a full-scale market launch scheduled for the first quarter of 2026. The official launch is anticipated to deliver significant expansion in market coverage and sales volumes.
The company also extended its appreciation to Raya Trade’s board of directors and executive management for their confidence in the AUKEY brand and their support of its expansion plans in Egypt, expressing optimism for achieving wider market penetration, strong sales turnover, and a sustainable win-win collaboration model.
AUKEY further highlighted that the new partnership is expected to contribute to reshaping Egypt’s mobile accessories and consumer electronics market, with growth prospects extending into 2026. The collaboration is also seen as a key step in reinforcing AUKEY’s regional expansion strategy while positioning Raya Trade as a core distribution partner across the region.
This agreement reflects Raya Trade’s ongoing strategy to expand its portfolio of global brands represented in the Egyptian market, with a particular focus on high-growth consumer electronics and mobile accessories segments. These categories continue to witness strong momentum, driven by rising smartphone adoption rates and increasing demand for products that enhance everyday digital experiences, strengthening both traditional retail and digital sales channels.