Prometeon Egypt to Showcase Cutting-Edge Tyre Innovations at MEA Industry 2025 During TransMEA
Prometeon Egypt, a subsidiary of Prometeon Tyre Group — a global leader in commercial, agricultural, and OTR tyre manufacturing — has announced its participation in MEA Industry 2025, held at the Egypt International Exhibition Center under the patronage of H.E. President Abdel Fattah El-Sisi and the supervision of H.E. Lieutenant General Kamel El Wazir, Deputy Prime Minister for Industrial Development and Minister of Industry and Transport.
At this year’s exhibition, Prometeon Egypt will present its latest tyre innovations tailored to the evolving needs of the Egyptian market. Through this participation, the company aims to raise awareness of its premium products and demonstrate how its locally manufactured solutions contribute to Egypt’s industrial growth and economic progress.
Supported by its multi-brand strategy, which enables the company to serve a wide range of market segments, Prometeon will spotlight its premium Prometeon-branded tyres. The showcase forms part of the company’s ongoing rebranding initiative—a transition that began in Egypt last year—to unify its premium offerings under the Prometeon name. This strategic move reaffirms the Group’s commitment to delivering high-performance, durable, and cost-efficient tyre solutions for customers in Egypt and across the region.
Stefano Ziliani, CEO for the AFME region at Prometeon, commented:
> “Egypt is at the heart of Prometeon’s regional strategy. Participating in MEA Industry 2025 provides an important opportunity to connect with our partners and customers, highlight the quality of our locally produced tyres, and demonstrate how our technologies directly address the needs of the Egyptian market. We are proud to contribute to Egypt’s growing industrial ecosystem and its ambition to become a leading regional manufacturing hub.”
Prometeon Egypt’s presence at MEA Industry 2025 underscores the company’s ongoing commitment to local value creation, sustainable manufacturing, and technological advancement, in alignment with Egypt’s vision for a stronger, more competitive industrial sector.